Oracle Data Cloud Solution Showcase

Oracle BlueKai has partnered with Datacratic to deliver auto-learning lookalike segments in their Data Management Platform.

Data Management Platform - Datacratic Lookalike Audience Segments

A DMP is a centralized data management platform that allows you to create target audiences based on a combination of in-depth first-party and third-party audience data; accurately target campaigns to these audiences across third-party ad networks and exchanges; and measure with accuracy which campaigns performed the best across segments and channels to refine media buys and ad creative over time.

Slice and dice your own online and offline first-party data to create audience segments for display, search, video, and social campaigns; apply it to ad campaigns targeting audience across the purchase funnel; and get visibility into the ROI each campaign delivered for each segment.

Marketers can pull in and analyze all audience data presenting a 360-degree view of how campaigns perform against specific target audiences.

You need a DMP if:

  • You manage multiple online campaigns across different ad networks, exchanges, and publishers
  • You want to ensure you have control over your data assets, maximize segmentation, prevent leakage and monitor partners' usage
  • You currently run retargeting and would like to enhance your scalability, niche-targeting and messaging capabilities
  • You want to better target campaigns to improve response rates, conversion, and brand recognition
  • You buy media placements, third-party audience data or bid on ad exchanges on a regular basis
  • You want to control advertising costs and improve overall ROI

Datacratic takes the guess work out of segmentation with self learning models that adapt to changing behavioral patterns of your best and most qualified customers.

Auto-learning lookalike segments continuously adapt to changing audience behavior to ensure Oracle BlueKai customers are always targeting audience segments that have the highest likelihood of conversion.

Getting started is easy, simply contact your Oracle BlueKai account manager.

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About Oracle Data Cloud

The Oracle Data Cloud is the world-leader in global Data as a Service solutions that inform smarter action in every part of a business.   Our core mission is to empower our customers with unique data solutions across various business functions and verticals that can be plugged into any applications or decision engine to drive high-value insights and competitive action.

Data as a Service for Marketing is a comprehensive and unified data solution to drive prospecting at scale, audience insights and cross-channel marketing actions.  The Oracle Audience Data Marketplace is the world’s largest aggregation of third party, anonymous prospecting data on well over 1B unique profiles worldwide.  It uniquely offers a combination of offline, online and mobile targeting attributes at scale to inform relevant ad and content experiences across digital, social, search and mobile channels.