Lotame has partnered with Datacratic to offer a powerful new way to optimize audiences and measure impact. Lotame Optimizer is powered by Datacratic's Audience Optimizer to identify high-performing audiences and optimize them with cutting edge machine-driven real-time behavior predictions.
Publishers and marketers rely on Lotame Optimizer as an automated solution to create unique audience segments that can be used to reach the desired consumer targets. Lotame Optimizer scores users and then identifies these "lookalike" audiences who have the highest probability of clicking or converting to maximize audience impact.
Lotame Optimizer offers different lookalike modeling options with your optimization goals in mind:
- Campaign Optimization Modeling: Identifies users that have a probability of performing targeted campaign behaviors such as clicks, conversions, etc when given the opportunity to see the ad.
- Conversion Optimization Modeling: Identifies users who are likely to convert.
- Reach Extension Modeling: Identifies a larger pool of users who behave similarly to an underlying segment.
Lotame Optimizer is easy to use, provides predictive results and puts the power to optimize data directly into your hands.
Leveraging Lotame Optimizer, the Rise Interactive experienced a 172% increased Return On Ad Spend (ROAS), which was their primary KPI (key performance indicator), far surpassing brand expectations and other DSP-backed lookalike model strategies.
Users targeted as part of the Lotame Optimizer campaign were 129% more likely to click on an advertisement, and demonstrated an 372% increase in conversion rate. Cost per acquisition for the Lotame-powered campaigns were reduced by 64%.
Lotame is the DMP for Maximum Audience Impact— helping marketers, publishers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We're dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we're doing things that others haven't thought of yet. To learn more, visit www.lotame.com.