Optimize campaigns & increase conversions with predictive modeling from Datacratic.
Leverage the power of Datacratic’s real-time machine learning platform and Auto-learning Lookalike model segments with Oracle-BlueKai’s Data Management Platform, part of the Oracle Marketing Cloud. Our solution enables:
- Marketers to leverage their unique & proprietary first party data
- Publishers to improve campaign performance
- Oracle-BlueKai to extend the reach of Audience Data Marketplace segments
- Data providers to extend the reach of their branded segments
The Datacratic advantage takes the guess work out of segmentation with self learning models that adapt to changing behavioral patterns of your best and most qualified customers.
Auto-learning Lookalike model segments from Datacratic continuously adapt to changing target audience behavior to ensure Oracle-BlueKai customers are always targeting audience segments that have the highest likelihood of conversion.
Real World Examples & Results
Continuous Learning & Adaptation
Auto learning and immediate adaptation to changing audience behavior.
Auto-learning Lookalike model segments are continually trained and programmatically evaluate changing behaviors, sequence of events and activities to adapt and target highly qualified audiences. Lookalike models refresh daily to ensure audiences with the highest likelihood of converting are always targeted.
Temporal Relationships Between Attributes
Segments use behavioral timelines to provide the most accurate conversion predictions.
Datacratic incorporates historical data and the most predictive indicator of future behavior, the temporal sequence of human activity for Oracle-BlueKai segments.
Segment Reach Extension
Instant increase of qualified audience reach beyond an initial dataset.
Datacratic augments data sets with larger, qualified audiences within the Oracle-BlueKai DMP that match the converter profile to achieve conversions beyond what is capable with the initial dataset.
Precision Segment Targeting
Focus on high scoring subset of segment for precision audience targeting.
Manage precision vs. audience reach to finely tune campaign targeting to focus the top-scoring segment.
Data Noise Reduction
Eliminate irrelevant data & avoid digital distractions when targeting.
Datacratic finds the most valuable signals and removes irrelevant data from the decision-making and targeting process. Similarity measures filter and focus the signal so campaigns are never digitally distracted by data noise.
Seamless Oracle-BlueKai Integration
Quick & easy set up and configuration with existing Oracle-BlueKai Data Management Platform.
Oracle-BlueKai customers can extend their existing Data Management Platform to include the Datacratic real-time machine learning platform and predictive audience modeling. Setup and configuration is quick and easy using the existing Oracle-BlueKai user interface.
For more information on Oracle-BlueKai Data Activation Solutions, visit www.bluekai.com.
Contact Datacratic to improve your audience targeting, increase conversions and get the Datacratic advantage for your Oracle-BlueKai Audience Data Marketplace: