Address

1410 Rue Stanley
Suite 606
Montreal, QC H3A 1P8
Canada


122 East 42nd Street
Suite 2005
NY, NY 10168
USA

 

Email

info@datacratic.com

Adresse

1410 rue Stanley 606
Montréal, QC H3A 1P8


122 East 42nd Street
Suite 2005
NY, NY 10168
USA

 

Courriel

info@datacratic.com

 

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BlueKai Partner Showcase

Optimize campaigns & increase conversions with predictive modeling from Datacratic.

Leverage the power of Datacratic’s real-time machine learning platform and Auto-learning Lookalike model segments with BlueKai’s Data Management Platform.  Our solution enables:

  • Marketers to leverage their unique & proprietary first party data
  • Publishers to improve campaign performance
  • BlueKai to extend the reach of Audience Data Marketplace segments
  • Data providers to extend the reach of their branded segments

The Datacratic advantage takes the guess work out of segmentation with self learning models that adapt to changing behavioral patterns of your best and most qualified customers.

Auto-learning Lookalike model segments from Datacratic continuously adapt to changing target audience behavior to ensure BlueKai customers are always targeting audience segments that have the highest likelihood of conversion.

Real World Examples & Results

 

 

Features & Benefits

Continuous Learning & Adaptation

Auto learning and immediate adaptation to changing audience behavior.

Auto-learning Lookalike model segments are continually trained and programmatically evaluate changing behaviors, sequence of events and activities to adapt and target highly qualified audiences. Lookalike models refresh daily to ensure audiences with the highest likelihood of converting are always targeted.

Temporal Relationships Between Attributes

Segments use behavioral timelines to provide the most accurate conversion predictions.

Datacratic incorporates historical data and the most predictive indicator of future behavior, the temporal sequence of human activity for BlueKai segments.

Segment Reach Extension

Instant increase of qualified audience reach beyond an initial dataset.

Datacratic augments data sets with larger, qualified audiences within the BlueKai DMP that match the converter profile to achieve conversions beyond what is capable with the initial dataset.

Precision Segment Targeting

Focus on high scoring subset of segment for precision audience targeting.

Manage precision vs. audience reach to finely tune campaign targeting to focus the top-scoring segment.

Data Noise Reduction

Eliminate irrelevant data & avoid digital distractions when targeting.

Datacratic finds the most valuable signals and removes irrelevant data from the decision-making and targeting process. Similarity measures filter and focus the signal so campaigns are never digitally distracted by data noise.

 

Seamless BlueKai Integration

Quick & easy set up and configuration with existing BlueKai Data Management Platform.

BlueKai customers can extend their existing Data Management Platform to include the Datacratic real-time machine learning platform and predictive audience modeling.  Setup and configuration is quick and easy using the existing BlueKai user interface.   

Get Started

For more information on BlueKai Data Activation Solutions, visit www.bluekai.com.

Contact Datacratic to improve your audience targeting, increase conversions and get the Datacratic advantage for your BlueKai Audience Data Marketplace:

Contact Us

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