Datacratic BlueKai Look-Alikes
Big data is an opportunity for advertisers but it also presents huge challenges. Existing tools were not designed for big data in real-time and most vendors won’t even let you see what’s really going on inside their black box. Leverage the power and transparency of Datacratic’s real-time machine learning platform and BlueKai’s marketplace data to find your best prospects and target users with the highest probability of becoming your customers.
With Datacratic you can separate data signal from noise in real-time, and BlueKai DMP users can also leverage the power of their private data either separately or together with BlueKai’s market data. Look-alikes are a way for advertisers and marketers to leverage the power of data to act as a predictor of consumer behaviour. Signals and events captured in BlueKai’s platform are used in real-time by Datacratic to assign probability scores to users. These scores indicate a probability for a user to look like your target customer.
“Datacratic takes machine learning and predictive analytics to the next level. They cross-validate their models through extensive testing and training to ensure the removal of bias,” says Dina Hilal, BlueKai Vice President of Product, “that coupled with the daily model refresh and BlueKai’s audience reporting, means that you are only targeting your top prospects and you can see into the algorithm black box. No more spray and pray marketing.”
What is a Datacratic Look-Alike model?
It is a probability model built on the Datacratic Platform using the User Data Optimizer and constructed from all available BlueKai segment information. Datacratic builds multivariate, nonlinear models which are intended to establish a causal relationship between the signals and events inherent in BlueKai's data and a separate event that will take place in the future. In other words, all available BlueKai segment data is used to predict which of their users will become your next customer. To accomplish this we use algorithms which learn from both the presence and absence of segment data in a user's profile. In turn, these algorithms train the models. The algorithms will use available data points, as well as the time series in which these events occurred. All segments in BlueKai's marketplace are used to create and update the models.
How do I get started?
Contact your BlueKai account rep or visit www.bluekai.com