For both publishers and advertisers, real-time bidding can offer more than simply an application of unreliable third party data on top of remnant inventory. Recent advances in real-time big data analytics solutions offer new, unprecedented options when it comes to campaign optimization. As RTB matures, it is poised to become more than just a mechanism that facilitates arbitrage between intermediaries representing buyers and intermediaries representing sellers. Buy-side and sell-side partners using AdGear have the possibility to relay impressions as bid requests to our third-party optimization partners, maximizing the performance of branding and direct response initiatives. Whether it's specific events such as conversions, or simply clicks and interactions, machine learning optimization algorithms leverage the power of data to dramatically improve performance in addition to reducing inventory waste.
AdGear has integrated Datacratic's Bidder directly into its platform behind its own exchange gateway. Datacratic provides a hosted solution which includes the bidding agents as well as the Datacratic Bid Optimization platform. The deployment illustrates the flexibility with which the Datacratic Bidder can be integrated into other platforms.
For more information visit www.adgear.com.
