FOR IMMEDIATE RELEASE
Head of Marketing
Datacratic Chosen as Finalist in I-COM Big Data Venture Challenge
Datacratic selected as 1 of 12 finalists in global technology challenge.
MONTREAL, CANADA, March 31, 2014 Datacratic has been selected as a finalist in the prestigious international Big Data Venture Challenge competition by I-COM Global Forum for Marketing Data and Measurement.
“We are honored to have been selected as a finalist in the Big Data Venture Challenge hosted by the I-COM Global Marketing Summit.”, said James Prudhomme, CEO of Datacratic. “This recognition validates our vision that marketers use of data is quickly moving beyond analytics and insights and is now driving the real time machine-based decisioning required to make every marketing transaction efficient”.
Marketers, advertisers and publishers are experiencing a paradigm shift that is transforming the way they use data assets and technology to connect with consumers. Machine Learning provides marketers with a competitive advantage to learn, adapt and respond in real-time to changing behavioral patterns of the most qualified customers.
The selection of Datacratic as a finalist in the I-COM Big Data Venture Challenge confirms the company's technology and strategic direction to make marketers everywhere agile, responsive and successful with real-time machine learning.
“I-COM Global is an organization dedicated to honoring excellence in leveraging value from data and telling the unfolding story of the progress in Marketing Data & Measurement.”, said Andreas Cohen, Chairman at I-COM Global. “The I-COM Big Data Venture Challenge recognizes the innovation coming from the startup community around the world and is an expression of our wish to honor those in the forefront. We are pleased that Datacratic has been selected by our distinguished jury to become part of our Official Selection for the 2014 Awards.”
The Big Venture Challenge Competition will be held at the I-COM Global Summit in Seville, Spain March 31st to April 3rd, 2014. Presenting the Datacratic solution in I-COM Big Data Venture Challenge will be James Prudhomme, CEO of Datacratic.
Datacratic is an enterprise software company that has developed a machine learning and artificial-intelligence technology platform which enables real-time machine based decisioning to be deployed into a wide range of applications. Datacratic’s product offering is currently focused on the marketing technology vertical including solutions for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites, Ad Networks and others in the real-time marketing ecosystem. The company was founded in 2010 and commercialized their first product release in 2012. Datacratic is headquartered in Montreal with offices in New York City and is privately held with backing from Real Ventures and BDC Venture Capital. For more information visit www.datacratic.com.
I-COM is a global, industry-backed community of data champions exploring measurement challenges to grow the Digital Marketing industry. I-COM works toward best practices, standardization and tripartite consensus, facilitates learning via international benchmarking and showcases state of the art developments where data is making a difference. The next I-COM Global Summit will be held on March 31 to April 3, 2014 in Seville, Spain. For more information and registration, please visit our website at www.i-com.org