FOR IMMEDIATE RELEASE
Head of Marketing
Datacratic Adds Senior Sales & Marketing Leaders to the Team
Datacratic adds strategic new hires to lead the Sales and Marketing efforts for the company into the next phase of growth.
MONTREAL, CANADA, May 1, 2014 Datacratic, an enterprise software company delivering machine learning and artificial intelligence technology to marketers, advertisers and publishers announced today the addition of two strategic members to the team to lead their sales and marketing efforts as the company embarks on its next stage of growth.
“Datacratic is rapidly becoming the machine learning and artificial intelligence technology platform of choice for marketers and publishers globally.” Says James Prudhomme, CEO of Datacratic. “The timing is perfect and I am excited to add team members to lead our sales and marketing efforts. I am pleased to welcome Erik and Anastasia to the team.”
Erik Weiss is digital media and advertising technology sales leader. Most recently, he ran the sales organization at Operative, a leading enterprise business management platform for publishers where he doubled their new business revenue within 18-months. Erik has also held Sales leaderships roles at Tapad and AppNexus. He began his career in the music industry which sparked his passion for creating and enabling digital monetization strategies for media companies being disrupted. Erik has a MBA from Columbia Business School. Erik will lead the sales team for Datacratic and is based out of the New York Office.
Anastasia Valentine is an award winning software marketing leader who has been bringing technologies to market for enterprise class companies and startups for over 20 years. Anastasia was previously the CEO and Chief Strategist at the digital marketing agency Sandbox and has held leadership roles in the product management, product marketing, and innovation at leading companies including Cognos and IBM. Anastasia will lead the marketing and communications for Datacratic and is based out of the Montreal office.
Datacratic is an enterprise software company that has developed a machine learning and artificial-intelligence technology platform which enables real-time machine based decisioning to be deployed into a wide range of applications. Datacratic’s product offering is currently focused on the marketing technology vertical including solutions for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites, Ad Networks and others in the real-time marketing ecosystem. The company was founded in 2010 and commercialized their first product release in 2012. Datacratic is headquartered in Montreal with offices in New York City and is privately held with backing from Real Ventures and BDC Venture Capital. For more information visit www.datacratic.com.