1410 Rue Stanley
Suite 606
Montreal, QC H3A 1P8

122 East 42nd Street
Suite 2005
NY, NY 10168




1410 rue Stanley 606
Montréal, QC H3A 1P8

122 East 42nd Street
Suite 2005
NY, NY 10168




Location map

Contact Us

How can we contact you?
Your submission, excluding personal information, will be analyzed for spam. By submitting this form, you accept the Mollom privacy policy.

Contact us


Nicolas Kruchten's picture

The Programmatic Waterfall Mystery: Solved

A recent article on AdExchanger asks “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “Because it works” but that “Any economist could tell you that this is a bad idea”. I’m not an economist but I can still pull together enough auction theory to show that this practice isn’t necessarily a bad one.

Ivan Roubstov - Adgear's picture

How to Apply Social Ranking for Display Campaign Optimization

Today’s marketer is no stranger to SEO and social media. Yet if you ask how to optimize this data in the domain of programmatic display, you’ll probably hear crickets. And browsing the internet for answers is likely to secure information that is vague at best.

Given the abundance and variety of social and SEO data available to leverage, the absence of popular guidelines is a surprise. Social metrics are used to improve SEO, so why not apply the same rationale to the world of programmatic display?

Nicolas Kruchten's picture

Real-Time bidding optimization: a behind-the-scenes look at Datacratic's predictive API

Recently I presented Real-Time bidding optimization: a behind-the-scenes look at Datacratic's predictive API at PAPI's. PAPI' is the premier International Conference on Predictive APIs and Apps that showcases new machine learning APIs, techniques, architectures, and tools to build predictive applications. 

Most Popular Content of 2014 - Data Science, Visualizations & RTB Pacing

2014 was a great year for Datacratic. In addition to creating great technology and products, we hosted global meetups, held informative virtual events and created content to keep everyone up to date on product, technology and company news.

Just in case you missed it, here are our top 3 articles in 2014 with a pleasant surprise from the Datacratic content vault!

Sunil Rottoo's picture

Computational Complexity, Cloud Computing and Big Data

War Story

Most of the data we use here at Datacratic is stored on Amazon’s S3 with the compute jobs running on EC2 instances accessing this data as needed. A few months ago, our operations team noticed that our Amazon bills were unusually high. After analysis, it turned out that the problem was a parameter in a configuration file that was causing our code to perform a large number of list operations. In the process of looking into the cause of the problem we discovered a very interesting thing about the price of an API call.