Today’s marketer is no stranger to SEO and social media. Yet if you ask how to optimize this data in the domain of programmatic display, you’ll probably hear crickets. And browsing the internet for answers is likely to secure information that is vague at best.
Given the abundance and variety of social and SEO data available to leverage, the absence of popular guidelines is a surprise. Social metrics are used to improve SEO, so why not apply the same rationale to the world of programmatic display?