peeking

Nicolas Kruchten's picture

Peeking Into the Black Box, Part 3: Beyond Surplus

In this post, I show that in order to maximize the economic surplus over a whole campaign, the quantity you should look at on an auction-by-auction basis to decide when to bid is actually the expected return on investment (ROI) rather than the expected surplus. At Datacratic, we actually switched to an ROI-based strategy about a year ago but I didn’t get a chance to follow up with a blog post until now.

Nicolas Kruchten's picture

Peeking Into the Black Box, Part 1: Datacratic’s RTB Algorithms

At Datacratic, we develop real-time bidding algorithms. In order to accomplish advertiser goals, our algorithms automatically take advantage of other bidders’ sub-optimal behaviour, as well as navigate around publisher price floors. These are bold claims, and we want our partners to understand how our technology works and be comfortable with it.

Nicolas Kruchten's picture

Peeking Into the Black Box, Part 0: RTB Pacing, is everyone doing it wrong?

I read an interesting post on the AppNexus tech blog about their campaign monitoring tools and the screenshots there almost exclusively contained various pacing measurements. Some of the graphs there looked a lot like the ones I had sketched up while trying to solve the pacing problem for our real-time bidding (RTB) client.