Nicolas Kruchten's picture

Real Time Bidding, Characterized

There doesn't appear to be a good Wikipedia entry for RTB for me to link at the moment, when I want to blog about it so I'll draft my own explanation here. (Edit: there is an entry now, but I like my characterization better!) Keep in mind while reading this that I'm looking at RTB as a software engineer with an interest in economics, rather than as an ad industry veteran!