Nicolas Kruchten's picture

Peeking Into the Black Box, Part 0: RTB Pacing, is everyone doing it wrong?

I read an interesting post on the AppNexus tech blog about their campaign monitoring tools and the screenshots there almost exclusively contained various pacing measurements. Some of the graphs there looked a lot like the ones I had sketched up while trying to solve the pacing problem for our real-time bidding (RTB) client.