Recently I presented Real-Time bidding optimization: a behind-the-scenes look at Datacratic's predictive API at PAPI's. PAPI's.io is the premier International Conference on Predictive APIs and Apps that showcases new machine learning APIs, techniques, architectures, and tools to build predictive applications.
Real-time bidding, in the context of digital marketing, refers to the purchase of advertising impressions one at a time, responding to tens of thousands of messages per second, paying a different price for each via an auction mechanism. This talk will cover in detail how Datacratic’s RTB Optimizer Prediction API predicts the outcome of buying a given impression, then computes the economic value of that outcome to produce optimal bidding behaviour.
Find the presentation on Slideshare to View or download: