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Human Vs. Machine in Programmatic - Google Think Talk by Datacratic

Google Quebec hosted Think Quebec this year where they explored digital marketing as a path to quicker, deeper connections between a brand and its consumer. Inspired by Parkour, the popular urban sport of finding the most direct route to your goal, they presented campaigns and strategies as beautiful as they are successful–another discipline at the junction of art and science. James Prudhomme, CEO Datacratic spoke at Google's Think Quebec. His Talk is entitled "Why is programmatic taking off? What is this revolution all about?"   View the Slideshare below!

 
Learn more about Datacratic programmatic solutions including RTB Optimizer, Behavior Prediction API and MLDB.
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