Datacratic Blog: Corporate
Today is an exciting day for Datacratic and, we hope; an exciting day for the real-time advertising ecosystem. We hope it marks a significant milestone in the evolution of big data and real-time marketing. Today is the day that we have released the first iteration of RTBkit, an open source software framework which makes it easy to create a scalable real time bidder for use on advertising exchanges.
ExchangeWire caught up with James Prudhomme and Jeremy Barnes of Datacratic to find out more about RTBkit, the open source bidder project which the team launched recently. Read the article to find out what inspired RTBkit, how it works and what lies ahead.
In their recent series “Define It”, AdExchanger asked the question – what is "Big Data"? For the answer, AdExchanger went to the people who work with it every day, including Datacratic’s founder and CTO, Jeremy Barnes.
In his article, Less is More: Pricing Your Way Out of Data Congestion, Omarr Tawakol from BlueKai makes a strong case for using look-alike models as a way for advertisers to maintain unique ownership over their data asset.
Through an intense vetting process, 'Under the Radar' selects a handful of the most innovative and disruptive startups. This November 15th and 16th, Datacratic will be one of those startups. Read more about this important showcase and how Datacratic is such a natural fit.....
Notman House has become a beacon to entrepreneurship, open collaboration and peer-to-peer learning in the Montreal tech community. It basically gives tech start-ups a permanent space where they can build great companies. Over the last year, Notman House has operated in proof of concept mode with great success and now the Osmo foundation is getting very close to finalizing the funds for the Notman House acquisition. Only $100,000 remains in order to close the funding process and they are looking to the community to fill that gap.
Find out what Datacratic is up to as James Prudhomme, CEO, and Jeremy Barnes, Founder and CTO, talk to ExchangeWire about the company, its software platform, and what the future holds.
AdExchanger takes a close look at the new data partnership; how it will work and what makes Datacratic's positioning so different in the real-time marketing and advertising space.
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