Today is an exciting day for Datacratic and, we hope; an exciting day for the real-time advertising ecosystem. We hope it marks a significant milestone in the evolution of big data and real-time marketing. Today is the day that we have released the first iteration of RTBkit, an open source software framework which makes it easy to create a scalable real time bidder for use on advertising exchanges.
When we started to discuss the release of the RTBkit software framework with our partners and stakeholders; one question came up over and over. Why are we doing this? What's the strategy? After all, we have invested close to 10 man years of R&D and engineering effort into our RTB stack, there are more than 65 000 lines of software code.
Why would we give it away for free and under such a liberal open source license? What's the catch?
Well first let me say that there is absolutely no catch. At Datacratic we are passionate about open source software and we are especially passionate about innovation. RTBkit is freely available for anyone to download and deploy and they are not obligated in any way to license any of our proprietary products or applications. We think that by open sourcing such a sigificant software application we will spur innovation within the real-time marketing ecosystem and make a positive contribution to the open source software movement.
We want to encourage disruptive innovation and we think...
September 16th, 2013 was our Annual Datacratic Day. The day started with a companywide update over coffee and croissants, and then we headed outside to board our rented school bus for a little adventure.
In their recent series “Define It”, AdExchanger asked the question – what is "Big Data"? For the answer, AdExchanger went to the people who work with it every day, including Datacratic’s founder and CTO, Jeremy Barnes.
Notman House has become a beacon to entrepreneurship, open collaboration and peer-to-peer learning in the Montreal tech community. It basically gives tech start-ups a permanent space where they can build great companies. Over the last year, Notman House has operated in proof of concept mode with great success and now the Osmo foundation is getting very close to finalizing the funds for the Notman House acquisition. Only $100,000 remains in order to close the funding process and they are looking to the community to fill that gap.