December 2014

5 Things to Look for in a Behavior Data Modeling Solution

With the rise of big data and rapid adoption of programmatic advertising, it is no surprise that Forbes declared 2014 as the year of digital marketing analytics.

If 2014 was the year of digital marketing analytics, than 2015 and beyond would see a focus on machine driven prediction and decisioning tools. Early adopters of this approach automatically have a strategic advantage over competitors. Why? You ask. Here's why.

Sunil Rottoo's picture

Computational Complexity, Cloud Computing and Big Data

War Story

Most of the data we use here at Datacratic is stored on Amazon’s S3 with the compute jobs running on EC2 instances accessing this data as needed. A few months ago, our operations team noticed that our Amazon bills were unusually high. After analysis, it turned out that the problem was a parameter in a configuration file that was causing our code to perform a large number of list operations. In the process of looking into the cause of the problem we discovered a very interesting thing about the price of an API call.