October 2014

Nicolas Emiliani, RTB Technology Lead at Motrixi's picture

Tales of a RTBkit adventure.

RTB gave you the power so ... now what ?

Power comes with a price, in this case the price you pay looks like a pretty complex distributed system. Developing one of these systems will chew up resources, a lot of time, and if you are not experienced in such systems you will probably sink in dark waters. This is where Datacratic jumped in and opened up RTBkit (thanks, btw).

RTBkit will drastically reduce your implementation time, and by implementation time I mean the time it takes to be running a production DSP. RTBkit will solve a lot of your problems, but not all of them. So in this post you'll find what took us at Motrixi to get to that point.