June 2014

Practical Applications of CRM Retargeting - Teasing Customers Back to Generate More Business

Retargeting – those ads that seem to tease you back to a page or product that you recently visited. Retargeting can be as simple as an extension to your AdWords campaigns or as complicated as DSP-driven remarketing layered with audience data and custom segments. Retargeting can produce up to 10x return to prospecting alone and has become a key part of all acquisition campaigns.