December 2011

Nicolas Kruchten's picture

Peeking Into the Black Box, Part 1: Datacratic’s RTB Algorithms

At Datacratic, we develop real-time bidding algorithms. In order to accomplish advertiser goals, our algorithms automatically take advantage of other bidders’ sub-optimal behaviour, as well as navigate around publisher price floors. These are bold claims, and we want our partners to understand how our technology works and be comfortable with it.