July 2011

Nicolas Kruchten's picture

Using make to Orchestrate Machine Learning Tasks

One of the things we do at Datacratic is to use machine learning algorithms to optimize real-time bidding (RTB) policies for online display advertising. This means we train software models to predict, for example, the cost and the value of showing a given ad impression, and we then incorporate these prediction models into systems which make informed bidding decisions on behalf of our clients to show their ads to their potential customers.