Join Datacratic & Spotify for a developer & engineering meetup to talk about real time bidding solutions using the RTBkit and Ad Tech strategies, technologies and implementation by Spotify.
When is it?
Tuesday May 6th from 6:00 PM to 8:30 PM
Where is it?
The RTBkit Developers Meetup will be hosted by Spotify at their office in New York City. Registered participants will receive the address, directions and instructions with their Eventbrite ticket.
How do I get my ticket?
To sign up for this event, go to our Eventbrite RTBkit Developer Meetup page or to the end of this blog article. Tickets include a meet and greet with speakers and attendees, some great informative talks about the RTBkit and Ad Tech strategies as well as food and beverages. Please note, space is limited and you must have a ticket to attend.
Get your ticket below!
Developing Real Time Bidding Solutions with RTBkit
The Datacratic team recently hosted a PyLadies meet-up to talk about a subject we know very well and love, Machine Learning. The Pyladies presented talks about: “Deep Learning in Python using Pylearn2 and Theano" and "Building your own Search Engine Using Solr/Lucene" by Zareen Syed to a packed house of coders at the Datacratic headquarters in Montreal.
September 16th, 2013 was our Annual Datacratic Day. The day started with a companywide update over coffee and croissants, and then we headed outside to board our rented school bus for a little adventure.
In this post, Part 4 of the series, I show that the meaning of “bidding truthfully” can be slipperier than expected, and that you can get the same results as an ROI-based pacing strategy with a perfect expected-cost model, without even needing to use an expected-cost model.
In this post, I show that in order to maximize the economic surplus over a whole campaign, the quantity you should look at on an auction-by-auction basis to decide when to bid is actually the expected return on investment (ROI) rather than the expected surplus. At Datacratic, we actually switched to an ROI-based strategy about a year ago but I didn’t get a chance to follow up with a blog post until now.
At Datacratic, one of the product we offer our customers is our real-time bidding (RTB) optimisation that can plug directly into any RTBKit installation. We’re always hard at work to improve our optimisation capabilities so clients can identify valuable impressions for their advertisers. Every bid request is priced independently and real-time feedback is given to the machine learning models. They adjust immediately to changing conditions and learn about data they had not been exposed to during their initial training.