Audience Recognition

CREATE MORE EFFECTIVE RETARGETING CAMPAIGNS WITH THE MOST RELIABLE SOURCE OF REAL-TIME VISITOR INTENT DATA

 

Stated Intent is More Accurate Real-time Data No Maintenance Required
Because visitor intentions are gathered from a small sample of your own visitors, iPerceptions’ segments are more accurate than trying to infer from behavior alone. In fact, working with our clients, we have seen that inferring intent from behavioral data might be wrong more than 56% of the time. Other sources of data don’t stay fresh. Our data is always up-to-date and evolves over time as visitor intent changes. This data is always available in your marketing systems to act on in real-time as actions happen. Behavioral rules can become very complex and are hard to maintain over time. Our technology constantly learns and updates itself for the most accurate audience segmentation, even as your site changes.

 

GET SMARTER RETARGETING SEGMENTS

Behavioral data alone doesn't tell you what your visitors want right now. When creating audience segments, it requires you to assume your visitors' intent, leading to misaligned retargeting efforts that leave conversion opportunities on the table. Datacratic's Audience Recognition recognizes the intent of your visitors so you can get smarter retargeting segments and improve the effectiveness of your retargeting campaigns

 

KEY BENEFITS

Optimized Retargeting Efficient Spend Improved ROI
Choose creatives and set bids based on user intent (Purchase / Research / Support) Eliminate budget waste by bidding only on users whose intent is important to you Increase CTR and conversion rate using messaging aligned with intent segments in your marketing campaigns

 

HOW DATACRATIC RECOGNIZES THE INTENT OF YOUR VISITORS:

We ask 1% of visitors about their intent, while observing their behavior Based on this sample, we identify the patterns of the audience you want to target Our sophisticated recognition technology accurately segments all visitors on your site Your audience segments are then pushed into your DMP or DSP so you can more effectively retarget your visitors

 

ALIGN BIDDING STRATEGIES TO CAMPAIGN OBJECTIVES BASED ON VISITORS’ RECOGNIZED INTENT

 

GET STARTED TODAY!

Contact info@datacratic.com today to start maximizing the value of your retargeting campaigns!