James is a creative, resourceful innovator. A seasoned executive, he brings over 15 years of experience in the digital media ecosystem to Datacratic. His unparalleled hands-on experience with ad networks and real-time ad-exchanges is coupled with an appreciation for how big data is changing the industry. Before joining Datacratic, James held a variety of increasingly senior positions in the digital media industry at Yahoo, AOL and Sympatico / MSN, and was the General Manager of Advertising.com Canada. After leaving Ad.com, James consulted to many of Canada’s leading digital publishers, including Yellow Pages Group, Rogers Digital Media and The Globe and Mail.